PACEÑA BEER is owned by


First Brewed



Bolivia, South America

Paceña beer was first created in 1877 by Wolf & Company brewery in La Paz, Bolivia. It was founded by Alejandro Burgos Wolf, and soon the brewery changed its name to Cervecería Nacional.

In 1886, it merged with Cervecería Americana to become Cervecería Boliviana Nacional. Its owners at the time were Federico Groenewold, Luis Ernst, Hugo Preuss and Eugenio Stohmann. The beer (which was then given its name of Paceña, which means “the one of La Paz”) soon became popular throughout Bolivia, benefiting from its branding as well as its close proximity to distribution routes. It became publicly listed in 1920, and in 1937, it was the biggest taxpayer in the nation.

It had begun to expand more dramatically after World War II, purchasing Viacha Brewery. By the end of the 20th century it had 65% of the Bolivian beer market. In 1999, Argentine brewery Quilmes, who quietly began purchasing a large portion of the beer industry, bought a 24% stake in Cervecería Boliviana Nacional for $71 million.

The other major shareholder at the time, Jhonny Fernández, was a politician in the national legislature, and sold his shares to Quilmes to avoid a conflict of interest. As a result, Quilmes became the majority owner of CBN, as well as rival firms Cervecería Santa Cruz SA and Cervecería Bavaria Unión Tarija SA.

In 2001, all four breweries merged under Quilmes, and the following year AmBev (makers of Brahma beer) purchased a 37.5% stake in the business. In 2004, AmBev merged with Belgian company Interbrew to become InBev, and soon thereafter gained total control of Quilmes. In 2008, InBev purchased American brewery Anheuser-Busch, and renamed to Anheuser-Busch InBev.

Popular Beers by this Brand

  • Paceña Pilsener
  • Pico de Plata
  • Pico de Oro
  • Paceña sin alcohol

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